If we were to ask you to name the first thing that comes to mind when you think of premium quality kitchenware, advanced technology, worldwide popularity, and an almost lifetime warranty, your answer would surely be – Zepter.
Dating all the way back to 1986, with the headquarters in Linz, Austria, Zepter’s products have become part of the everyday life of millions of households in no time.
Over the years, Zepter has significantly expanded its production programme by placing a range of innovative medical devices on the market, investing in manufacturing facilities and research, as well as introducing new lines of exclusive, high-quality products for health and beauty promotion.
Zepter International is now a multinational corporation which operates on 5 continents, in more than 60 countries, and boasts over 80 million satisfied customers.
However, as Zepter reps like to point out, this sustained success would never be possible without their exceptionally well-trained and highly motivated staff and partners.
One of them is no other than our interviewee Kata Pavlović, the director of Zepter Croatia, and as of recently head of marketing for the United Arab Emirates region. She has been a part of Zepter’s team for over a decade, holding various functions, and her enthusiasm, zeal, dedication, and integrity are at an all-time peak.
She passes on her knowledge and valuable experiences related to Zepter products with great enthusiasm to her staff, associates, and all those who want to improve the quality of their life.
We spoke with Ms. Pavlović about her career path, the various proved benefits of Zepter products, and her philosophy geared at preserving the health of present and future generations.
You’ve been part of the Zepter team for over a decade now, and you’re currently acting as their chief executive director here in Croatia. How would you describe your typical working day? Which activities and aspects of your job fulfil and motivate you the most?
My typical working day is quite dynamic. I come at the office at eight in the morning, I check off every item on the agenda, and don’t leave the office until late in the afternoon. I do a lot on the fly, and my professional responsibilities vary from day to day…
Over the course of my extensive career with Zepter, I did a lot of different jobs, beginning as a salesperson, progressing to sales manager, and then ascending to the position of chief executive director. It was only logical since I’m familiar with all facets of the job, as well as its pros and cons.
The driving force behind all my efforts is the desire to convey the values and philosophy of Zepter through my work, with a particular emphasis on the fact that our products are not a luxury, but a means for better living.
You’ve recently been put in charge of the operations on the United Arab Emirates’ market. What is it like to work across two time zones? Is there a positive feedback for Zepter’s products in that market as well?
We have only recently launched our products in the United Arab Emirates, which I am particularly proud of, because I believe that Dubai is an ideal market for our products, as evidenced by successful business results. As far as the work routine itself is concerned, I mainly deal with issues related to Croatia in the morning and do business for the Dubai market in the afternoon.
You often bring up Zepter’s numerous employees as the key to its success, in addition to its top products. How would you describe your approach to managing such a huge team?
Our national team has a total of 220 external associates and managers. We face challenges at every turn, but our outstanding results are the best proof of the importance of teamwork.
When working with clients and employees, it’s crucial to know how to deal with different personality types, what motivates each individual member and how to adjust your management tactics to them.
Our employees have recognised the value of a balanced lifestyle, which further motivates them to contribute to the collective and its overall success with their effort and commitment.
Zepter’s portfolio includes a wide range of new products aimed at enhancing overall health and well-being. What are the benefits of using Zepter’s products compared to other similar products on the market?
All our products are based on high-quality standards, original design, and state-of-the-art technology. Ever since the beginnings of Zepter, special emphasis has been placed on investing in innovation and advanced technology, and numerous awards and recognitions, as well as millions of satisfied customers around the world, are the best sign that Zepter has achieved what it set out to do.
Among the many innovative Zepter products, the ones that perhaps stand out the most are the Bioptron devices based on light therapy. In which areas have they proven to be most effective?
Bioptron medical devices using the innovative technology of light therapy have a broad range of applications and enable the achievement of outstanding results in numerous medical fields.
They’re extremely useful in hospitals, specialist institutions, beauty parlours, and sports centres, as well as at home.
The treatments are quick and painless, with no side effects whatsoever, and the state-of-the-art technology, innovative design and easy application make Bioptron light therapy extremely effective.
Do you yourself use Bioptron devices at home?
Of course! Whenever I’m in pain, I make sure to turn on the Bioptron light therapy three times a day for 10 minutes each. It uses solar energy, but does not emit harmful UV rays, so it’s completely safe. I can see the benefits and experience immense relief from the very first application.
We spend most of our time indoors, and some studies show that the air in closed spaces is up to five times more polluted than the air outside. Having this in mind, Zepter designed Therapy iON devices for indoor use. How are they applied?
Therapy iON is the leading innovative air purifier, characterised by its great efficiency and ease of use. It’s built on breakthrough technology that keeps the premises very clean and safe. It helps control dust, temperature, and humidity levels at home or at the office and get rid of a number of air pollutants.
Its effectiveness has also been confirmed by a study conducted at the Teaching Institute for Public Health “Dr. Andrija Štampar”, following which the researchers approved the use of Therapy Air iON in closed spaces. Furthermore, it has been declared the best air purifier for seven years in a row according to independent research conducted by German experts.
Do you believe that air purifiers will become an indispensable part of our homes and a sort of household standard in the near future?
More and more researchers emphasise the importance of healthy, fresh, and clean air. Therefore, choosing the right purifier has become more relevant than ever, especially during the autumn and winter months, when colds and flu are rampant. It really is of utmost importance to choose the best one there is, and Therapy Air iON is the most efficient when it comes to cleaning and enriching the air we breathe.
The Asthma and Allergy Friendly Product certificate serves as proof that Therapy Air iON is especially suitable for people with allergies and asthma, both seniors and younger population, because it eliminates all organic and inorganic allergens.
Apart from ensuring that the air we breathe is clean, Zepter also makes sure that the water we drink is up to standard…
That’s right, and we can thank Zepter Edel Wasser for it. It’s a smart device that eliminates impurities from water using a reverse osmosis system, designed to produce water of the highest quality. It’s easy to install and it looks fantastic in any kitchen, workplace, studio, or front desk. This top-notch device will do all your dirty work and keep your water clean and healthy.
Zepter’s specifically designed, multi-functional glasses captured a lot of attention on the market. What are their features and what makes them different from regular sunglasses?
Zepter Hyperlight Eyewear glasses with integrated breakthrough technology boost concentration, attention, memory, sleep, productivity, and visual acuity while alleviating depression and fatigue symptoms and enhancing cognitive capacities. They provide protection against both internal exposure to radiation from artificial light sources and harmful radiation from natural sunlight.
When wearing these glasses, you’ll see, think, act, and feel better on a daily basis, which is why they’re more than deserving of the leading position they hold on the market, as evidenced by numerous satisfied customers.
There’s a large number of models available, and each and every one is special thanks to the modern and elegant design.
When choosing sunglasses, it’s important to find the ones that will best complement the individual’s fashion statement. But quality and sun protection are by far the most important considerations.
Where could potential customers from Croatia purchase Zepter products?
Zepter products can be purchased from our sales representatives or online at www.zepter.hr.
Could you single out a few of your favourite Zepter items that you find indispensable in your everyday life?
Our products help me restore my energy and balance. In addition to the previously mentioned Bioptron light therapy, I also use Edel Wasser for water purification at home, Therapy Air iON (I can’t imagine my life without it) and, sure enough, our Hyperlight glasses with fullerene C60, which protect my eyes from radiation and make me feel more at ease – and thus more productive.
You once stated that you couldn’t fathom working anywhere other than Zepter. What would you say are the core values of Zepter, the ones that make you so loyal and inspired day after day?
Zepter International is proud of its work and grateful for all the wonderful words and tremendous gratitude that its loyal customers, associates and various social institutions express on a regular basis, as well as numerous acknowledgements with regard to its leadership in global trade, technological improvements, and health promotion.
Zepter has enhanced the standard of living; it provides support to hospitals and the needy, and its products have won numerous awards for their high quality, superior design, and promotion of human well-being.
