Written by: Rosie Kuglie
Photos: Zepter International
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In a world where luxury means more than mere glitter, we sit down with Kata Pavlović, the woman at the helm of Zepter Croatia. Behind her radiant smile lies a mind honed by business acumen, coupled with a true passion for all that Zepter embodies – a life that is better, more beautiful, and profoundly healthier.
Speaking to Symbol, Kata Pavlović shares why educating customers is at the heart of her work – and admits to a personal indulgence: Zepters sunglasses, which this summer proved to be far more than a mere fashion accessory.
Today, Zepter stands as a byword for healthy living, innovation and style. How would you capture its philosophy in just a few words?
When we talk about Zepter, we speak of respect – for our own bodies, for the spaces we inhabit, and for the time we are given. This is not luxury for luxury’s sake, but an awareness of quality. The Zepter philosophy can be distilled into just a few words: health, longevity, beauty and sustainable elegance. Our mission, therefore, is not simply to sell products – but to change lives. And every day, the feedback from our loyal customers reaffirms that belief.
In an age when health is on everyone’s lips, Zepter has been championing it for decades. What makes it stand out from the rest?
Zepter was among the pioneers who set the trend for healthy living. Our products – from cookware that preserves vital nutrients to sophisticated medical innovations like the Bioptron – are not born of marketing experiments, but of serious scientific research. Yet we believe that beauty is as essential as function. Every item you welcome into your home should be a pleasure to look at – it should live with you, harmonise with your space. It is this rare blend of technology, expertise and design that makes Zepter unlike any other.
How important is the aesthetic aspect to you personally?
Immensely. Aesthetics are far from mere surface; they are a reflection of our inner world. We are surrounded by chaos, noise and clutter. Beautifully designed objects – even something as simple as a cooking pot – bring harmony. If you are to look at something every day, let it be perfect. At Zepter, that is the rule, not the exception.
This season you’ve placed a special spotlight on one product – Zepter sunglasses. Why those in particular?
Because they embody everything Zepter is – in a single piece. They are elegant and innovative, made to the highest health standards, yet sleek and contemporary in design. Personally, I can’t imagine a summer without my Zepter sunglasses. When I wear them, I’m not only protecting my eyes – I’m carrying a statement, a philosophy. The summer of 2025 was, for me, the scent of the sea, a crisp white shirt, a sweep of red lipstick – and Zepter sunglasses. They are not an accessory. They are a stance.
And what is that stance?
It’s the stance of never settling for less. Of loving your body and protecting what you’ve been given. Of wanting to be yourself – but the very best version of yourself. It’s a stance Zepter cultivates and passes on: through its sunglasses, through the Bioptron, through its cookware, even through a plate of food cooked without a drop of oil yet rich in every nutrient. Beauty without health is hollow; health without beauty is incomplete. Zepter ensures the two are always in harmony
What, in your view, is the secret to Zepter’s enduring success?
I believe it lies in an unwavering dedication to quality – and to people. Every product we create is born out of a genuine response to the needs of contemporary living, grounded in science, driven by innovation, and built to last. That is why those who choose Zepter are not just customers – they are partners in a way of life whose aim is clear: to live better, and to live longer.
And finally, which Zepter product could you not imagine a day without?
It’s hard to choose… This summer, I was never without my Zepter Hyperlight Eyewear sunglasses. But beyond the sunglasses, there’s the Bioptron. Not because it’s one of our best-known products, but because I cherish rituals. Every morning, I use it on my face – it’s not just skincare, it’s mental hygiene. Five minutes of light dedicated solely to myself. Those moments are the true luxury. And Zepter makes them possible – she concludes with quiet certainty.
Zepter is not merely a brand – it is the art of living well, with elegance and health in perfect harmony. And in Croatia, no one embodies that philosophy more gracefully than its most sophisticated ambassador, Kata Pavlović.
Translation by: Tea Alfirov Kožul
